1st Class Marketing's Third Party Retail Services


1st.Class Marketing has on staff a Team of dedicated professionals that do nothing but store sets ,Planogram updates, Special projects and various other, in store, third party retail activities.

We currently cover all Mid South Kroger Division Stores (153 outlets) with a dedicated team of 1st Class retail marketing professionals based in Louisville, Kentucky based and Nashville, Tennessee. We will soon be expanding our third party retail coverage to include Kroger and other retail stores located in the Memphis, Tennessee and Atlanta, Georgia areas as well. If you are interested in being notified of any changes to 1st Class Marketing's geographic retail coverage, please review this page periodically for updates. Better yet, if you provide us with your email address in the box located at the bottom of this page, you will automatically be notified when we post updates to this page.

As an example of our third party retail services, we recently completed a major frozen food project and planogram updates in 135 Kroger Mid South Division Stores. This retail update was initiated by the Kroger Corporate Merchandising office and its implementation was supervised through the local Kroger Division staff. This nine week project was completed on schedule and within budget.

We currently work directly with Kroger Mid South in a wide range of areas. We are responsible for eight Kompass stores (a wall to wall grocery program that updates all store grocery categories). Stores are visited on a weekly basis by our regional team of retail service professionals. 1st Class Marketing's Team of dedicated Kompass Professionals are responsible for maximizing both manufacturer and retailer success through implementation of Kroger's Kompass program. Lynn Tillman, Executive Vice President explains the essentials of the program in a bit more detail:

All categories are reviewed, and updated at least once per year sometimes more depending on the number and timing of new and discontinued items. New planograms are implemented on a monthly basis to insure that new items are in distribution, and discontinued items are removed. The Kompass program has shown to be successful in the speed to shelf of new items which is very critical to the life of new products in the industry.

1st Class Marketing has reps that do nothing but work on Kompass projects; they are not distracted by other projects and can execute all updates within the time period set by Kroger's Merchandising and Marketing Managers.

Hopefully, this example illustrates our ability to do any kind of third party retail service needed. Kroger has been kind enough to bestow a number of MVP Awards to our company to help convey their appreciation for our efforts on this and other projects. Please let us help you think outside the Box.

1st Class Marketing's third party retail services is the solution to your store level opportunities! If you are in need of a third party expert and would like a quote on a potential project, then please call 615-826-8225 in Tennessee, 502-326-1476 in Kentucky or 866-286-3614 in Ohio. We also invite you to email us or use our convenient online form to tell us more about your specific needs.

We believe “Failure is not an option”
God Bless All!

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